Fish Forever is a global initiative between The Environmental Defense Fund, Rare and the Sustainable Fisheries Group at the University of California, Santa Barbara with a goal of empowering “the world’s poorest coastal communities to not just change the way they fish today, but to Fish Forever”. The project officially launched in 2014. I built this website while working at Rare in my position of Web Content Manager. The website was built in roughly three weeks to meet a deadline, primarily by myself, a third-party developer that I managed, and the Communications Team at Rare. The site is built on WordPress using a custom theme. Some of the challenges included finding a creative and visually appealing way of displaying footnotes discreetly, working within a very fixed brand and color scheme, creating an interactive map, pulling in resources and blogs from a variety of different places, and working under an extremely tight schedule. I’m very pleased with the final look of the site. I believe it’s easy to use and correctly reflects the great work of this partnership.

  • Project Type: Website
  • Skills Needed: WordPress, CSS, HTML, PHP
  • Customer: Rare
  • Project Year: 2014
  • Fish Forever